EquipoVision, a network marketing company serving the Hispanic community, was in
need of a comprehensive solution for managing their large conventions.
system was fairly low-tech and required large amounts of manual data-entry and was
prone to ticket-fraud. The point of sale system was slow and lines several hundred
people deep were common place.
That's when RedSwimmer stepped in to develop a solution
that was able to dramatically speed up the entire process all the way from registration
to point of sale while also preventing ticket fraud by placing barcodes on pretty
much everything, including the attendees.
By incorporating UPC barcodes and hand
held barcode scanners we were able to eliminate a lot of tedious and error prone
data-entry. This also had the added benefit of providing real-time reporting of
sales as the convention progressed.
A pre-registration website allows users to
register online and print out a ticket that is essentially a “fast-pass” for entry
into the convention. The pre-registration step helps keep the convention lines small
and moving quickly and also gives management some expectation of attendance levels.
Attendees that did not pre-register can use the self check-in kiosk at the convention
to register and print out their tickets. Upon entry to the convention a badge is
printed for each attendee that allows their purchasing history to be tracked and
provide real-time reporting to management.
Now the entire convention is tracked
in real-time and thousands of attendees are managed with great accuracy and efficiency.